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This chapter examines English print media coverage of the England national women's football (soccer) team during the 2015 FIFA Women's World Cup. It draws on a content analysis of five English national newspapers from 24 May to 14 August 2015. A wide body of research has demonstrated that women's sport continues to be greatly underrepresented in the media but our findings are important as they demonstrate that during this tournament, women's football received a significant amount of print media coverage and that this coverage was largely positive. We argue that we have entered a new age of media coverage of women's sport in the United Kingdom, with a shift towards greater gender equality, and position this within the context of emerging professionalisation in the sport.

“The Hospital” observes that with the establishment by numerous investigations of the paramount importance of those ingredients of diet which are known as vitamines (and especially so in the case of the young, both of the human species and of animals) has come as a natural consequence a critical attitude towards many articles of infant and adult dietary which have hitherto been taken on trust. In a recently published research, or series of researches, conducted at the Lister Institute by Dr. HARRIETTE CHICK, and other workers, and published in the “Lancet,” some very important new facts are disclosed concerning the vitamine content of various common articles of diet. And the application of this work, and of other recent researches along the same lines, is discussed in the same journal by Dr. E. A. BARTON, medical officer to the infant department of University College Hospital, who touches also on the economic aspects of the results of these researches. Those who have followed the progress of recent medical thought on vitamines are aware that these peculiar substances, present only in the most minute quantities in fresh animal and vegetable foods, are of varying natures, as well as of varying quantity, in different foodstuffs. Some of the most important are those which ward off scurvy. Their total absence, or relative insufficiency, in the diet of man or animals is followed, sooner or later, by the symptoms, more or less severe, and not always easily recognisable in mild cases, of that peculiar disease. The conclusions reached appear, on the evidence offered, to be valid.

This chapter introduces women's football in a global, professional era. Key in this is an acknowledgement of the male-dominated roots of the sport in many contexts, which has historically served to restrict women's participation. However, we identify the significant growth of women's involvement in football, which has resulted in professional opportunities for women playing and working in the sport. Football organisations are increasingly taking the development of the women's game more seriously and football can be considered a legitimate career opportunity for women. The chapter then identifies the scope of the book, which includes contributions on the lived experience of professionalisation, the processes of professionalisation and the role of commercialisation and media.

Provides an introductory guide to basic print and Web resources about pop‐up books. Includes information on paper engineers, producers of pop‐up books, exhibits of pop‐up books, collecting pop‐up books, and “how‐to” guidance for making pop‐up books.

In 2019, the world was hit by a life threatening severe acute respiratory syndrome causing a global pandemic; Coronavirus disease (COVID-19). In the UK, a nationwide “lockdown” of public isolation and reduced social contact followed. The experience of COVID-19 and the lockdown for forensic secure mental health patients is yet to be understood. This study aims to explore this phenomenon from the patients’ perspective.

A qualitative approach was taken. Semi-structured interviews were carried out with six patients from a low secure unit in the UK, between November 2020 and March 2021.

Interpretive phenomenological analysis generated three superordinate themes from the data, providing insight into patients’ experience: “treading water”; how they managed: “learning to swim”; and what was helpful during this time: “in the same boat”.

Further consideration should be given to creating a sense of safety in wards, along with ways to continue to address the power imbalance. Interestingly, social connection may be cultivated from within the hospital setting and would benefit from further research.

To the best of the authors’ knowledge, this is the first study to explore secure patients’ experience of COVID-19 from the patients’ perspective, within a population often neglected within recovery research.

The purpose of this paper is to propose a conceptual model to investigate the determinants of information retweeting in microblogging based on Heuristic‐Systematic Model.

Microblogging data about emergency events from Sina microblogging (http://weibo.com) are collected and analyzed with text mining technology. The proposed hypotheses are tested with logistic and multiple linear regressions.

The results show that source trustworthiness, source expertise, source attractiveness, and the number of multimedia have significant effects on the information retweeting. In addition, source expertise moderates the effects of user trustworthiness and content objectivity on the information retweeting in microblogging.

This study provides an in‐depth understanding of what makes information about emergency events in microblogging diffuse so rapidly. Based on these findings the emergency management organizations in China can apply the microblogging to spread useful information, and these findings also provide practical implications for microblogging system designers.

The primary value of this paper lies in providing a better understanding of information retweeting in microblogging based on Heuristic‐Systematic Model. Organizations that would like to adopt the microblogging platform in emergency situations to improve the ability of emergency response can benefit from the findings of this study.

At a recent meeting of the Glasgow Grocers' and Provision Merchants' Association, it was alleged that there are provision merchants in Glasgow who are doing a large business in selling margarine as butter at 1s. 2d. per pound. In commenting upon this statement The Grocer very properly urges that the officials of the Association referred to should take prompt steps to place the facts in their possession before the Glasgow authorities and their officers, and observes that in certain cities and towns—Birmingham, for example—the grocers' associations have co‐operated with the authorities in their efforts to suppress illegal trading, particularly in regard to the sale of margarine as butter. It appears that one of the members of the Glasgow Association expressed the opinion that the Margarine Act has been a failure and that shopkeepers who sell margarine as butter should be charged with obtaining money under false pretences.

The purpose of this paper is to investigate how the globalization (vs localization) of different cues (advertising copy, brand name, spokesperson, brand logo) influences consumers’ perceived brand globalness.

The authors conducted conjoint analyses for two products differing in product category involvement (chocolates vs computer) with 200 consumers from the Netherlands. Additionally, based on cluster analysis, the authors divide respondents into two groups: local vs global consumer culture individuals, and the authors compare the results of the conjoint analysis for these two clusters.

Advertising copy is most important in determining perceived brand globalness. The spokesperson and the brand logo determine perceived brand globalness more strongly for a low-involvement product, whereas the brand name is more important for a high-involvement product. Further, the spokesperson and the brand logo are relatively more important for global consumer culture individuals, while local consumer culture individuals find the brand name and advertising copy relatively more important.

The most important cue to position a brand as global is the advertising copy. Brand managers of a low-involvement product and/or targeting global-minded consumers should concentrate on the spokesperson and the brand logo to position their brand. Managers of a high-involvement product and/or targeting local-minded people should focus on the brand name.

While a number of researchers have emphasized the importance of perceived brand globalness for international consumer behavior, the present study is the first to the authors’ knowledge to investigate the relative importance of different cues in creating perceptions of brand globalness.